Segmentation and targeting are both fundamental aspects of a brand’s strategy. Segmentation is typically followed by targeting-a practice of selecting one or more segments that a brand is committed to pursue based on their attractiveness and fit with the brand. ![]() ![]() Traditionally, marketing always starts with segmentation-a practice of dividing the market into homogenous groups based on their geographic, demographic, psychographic, and behavioral profiles. From segmentation and targeting to customer community con fi rmation
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |